Dr. Karen A. Berger is Professor of Marketing and Undergraduate Program Chair, Lubin School of Business, Pace University.


Publications:
American Advertising Values Before and After 9-11

The study investigates, in a preliminary and exploratory way, the issue of whether the values manifested in American advertising have changed since the events of September 11.

Article: Print

$US10.00

Article: Electronic

$US5.00